[vc_row][vc_column width=”1/1″][vc_column_text]

How To Turn Your Business Into A Magnet
For Hungry And Motivated Clients Who
Happily Throw Money Your Way

You’re about to discover the 6 critical components
that increased our business profit 412%
in 3 months starting from scratch
– now it’s your turn!

.

Thanks for coming to this page. Smart move!

Why?

We have put together this website to guide you through the process we used to increase our business profit by 412% in 3 months.

We’ve included all the steps, resources, hints and tips that we discovered along the way.

.

This system has not only increased our profit. We’ve gained credibility and gotten a huge following of raving fans who love what we do so share our message with their friends! You too can take advantage of these benefits in your small business when you ramp up your online presence.

So, we’re about to roll up our sleeves and reveal the secrets behind the success of our businesses. We increased our profits so rapidly because of a simple system.

 

We’re not taking away from all the other critical components that make up a holistically successful business. These are important too, but amongst the 1001 things you can learn about the online world and marketing your business, we’ve identified 6 key components that are responsible for our MASSIVE and RAPID success.

We know that when you master these 6 components, you too can enjoy the financial rewards that will follow and free up more time to do the things you really love.

The six basic steps to building a powerful online presence that attracts raving fans are:

1. Enhance Your Image by defining what sets your business apart
2. Become Sought After by knowing what makes your prospects tick
3. Stand Out Online by creating an online presence optimized for offline success
4. Build relationships with your customers
5. Get Talked About by turning customers into raving fans who will advertise your business for you
6. Test, Measure and fine tune to maximize profit

.

Would you like some one-on-one hand holding by Deb, Andrej and Karen? Click here to find out how to register for our mentoring program for just $97 per month.

.

Step 1
Define what sets your business apart

Coming up with a clear message for your business
is the first key to a successful profit improvement strategy.

.

What is your Unique Selling Proposition?

Defining your unique selling proposition (USP) is the most critical aspect of taking your business online. Your USP tells customers, in a nutshell, what makes your business different and why they should buy from you.

You need people to understand in an instant what you’re all about and how you stand out.

A good way to start with this is to brainstorm 5-10 points about your business. You want to find the essence of your message and refine it down to a simple, short snappy sentence or phrase.

Some examples are:
Saltwater Aquarium Advice – Andrej is a scientist who studied marine biology at university so his USP is the ‘Saltwater Scientist’.

Bamboo Lounge – is a training restaurant that trains local ethnic minority tribes people to make western food and drinks, and speak English. So the USP is ‘Using pizza to empower the local community’.

.

Who are you?

Your story expands on your USP. Once you have your prospects interest, you can wow them with more details about what makes your business outstanding. It also adds personal interest to your business and introduces you as a real person who your customer can get to know.

A written version of your story – who you are, why you do what you do, why you believe in your business, how you ended up in this type of business and what you’ve done to make it special is a great way to relate to customers and gain their trust and respect.

.

What’s your value proposition?

We’ve found that the best way to get prospective customers ‘hooked’ on your USP and story is to have them follow you.

Hands down the easiest way to get people to follow you more closely is to give them something they want. When you understand what your target market is passionate about, it should be easy to come up with something small yet sought after to give away.

 

For local businesses, the best thing to use as a free product is something that draws the customer into your store or office. It can be anything that is relevant to your business that is low cost and also has value and benefit to your customer.

Some examples are:

• a free 15 minute consultation
• a free kids ice-cream
• a discount on a certain type of clothing
• a free oil change when purchasing oil
• a free styling recommendation with a haircut
• downloadable free information (this is great because you create it once, and can use it over and over again).

.

How will you visually represent your business?

Your logo and header need to be consistent across your offline business, social media platforms and website.

If you don’t already have a header image or logo, it’s easy and cheap to get high quality professional designs. Check out Fiverr or 99designs.

 

Step 2
Know what makes your prospects tick

Before you even write a single word on your website or social media you must know what makes the buyers you are targeting tick.

In other words forget about what you’re selling for a moment and think about who is doing the buying.

In fact, we’ll go even further and say you need to become your client.

Because no matter how captivating your posts are, if your client has fears, doubts or hesitations which you haven’t overcome in your message, then you won’t get the sale.

The appeal to a buyer’s emotions is the missing ingredient in so much standard advertising you see online and off. They are leaving a lot of money on the table by not understanding that people buy with their emotions and justify it with their logic.

You need to get into the mind of your clients, know what they’re thinking, and feel what they’re feeling. Here are some very good questions that will help you do just that:

• What keeps them awake night?
• What are they afraid of?
• What are they angry about? Who are they angry at?
• What are their top 3 daily frustrations?
• What are trends are occurring and will occur in their businesses or lives?
• What do they secretly, ardently desire most?
• Is their a built in bias to the way they make decisions? (Example: engineers = analytical)
• Do they have their own language and lingo?

Don’t make the mistake of breezing over the list above! It’s far too important!

Knowing the answers to these questions is 80% of the battle. It’ll help lay the foundation for everything you write and keep you on track for posting on social media and your website.

Reaching new customers is actually easy when you know how to speak their language and effectively use your online presence.

.

Would you like some one-on-one hand holding by Deb, Andrej and Karen? Click here to find out how to register for our mentoring program for just $97 per month.

.

 

Step 3
Create an online presence optimised for offline success

.

Our Top 10 Tips for a Simple, slick and eye-catching website

Your website MUST

1. Clearly define you as a specialist in your niche so customers choose you above your competition.
2. Stand out with a unique design and clearly direct people to take the action you want them to; purchase your products/services, come in to your shop or make an appointment.
3. Gather details of the people who visit your site. At the very least, have an area on your homepage where your customers can enter their name and email address in return for your free gift.
4. Give plenty of relevant information about your expertise, skills as well as products and services.
5. Include testimonials (preferably video).
6. Address a problem your customers are having, then proceed to solve it using your products/services and expertise.
7. Every page should be quick to load, easy to read and navigate and have a single purpose.
8. All calls to action should be visible on the top third of the page.
9. Benefit laden and not over-hyped copywriting.
10. Have a blog, where you can post free information, articles, stories about what’s going on in your business.

.

The Top 5 Principals of Effective and engaging social media

Be yourself, and let your passion for your subject shine through. This way you’ll create much more loyalty and genuine connections with your audience. Our top tips for success are:

1. Add value to your customers and share your expertise
2. Don’t be boring – you need to inject personality into your posts
3. Use good images with text that encourages commenting
4. Check results and then recycle your most successful posting methods
5. Build good relationships with other page owners and groups

.

The 7 most common mistakes people make when taking their business online. Make any of these mistakes and the up-side to your business will be far less than it should be

1. Being too ‘salesy’ to soon. You don’t want people bagging you instead of buying from you.
2. Not being salesy enough. If you don’t sell your fans something, you’re wasting your time on social media.
3. Auto-posting the exact same thing from one social media platform to another. Each platform must be used for its own unique purpose.
4. Not having clear calls to action in your posts.
5. Wasting too much time on social media instead of focusing on the key actions.
6. Not making your posts engaging enough for your audience.
7. Posting whatever you want to say versus what your market is receptive to.

As long as you avoid these issues then you’ll be well on the way to generating a large base of raving fans.

 

Step 4
Build relationship with customers

Do you know exactly what to say and how often to post, on Facebook, LinkedIn, Twitter and YouTube? The message you use on each of these needs to be very different – get it wrong and you can really put people off.

Engaging your customers is your main goal of posting content online and should include regular calls to action for the customer to claim your free gift and come into your store.

How to get Optimum Results

.

Email marketing

When your customers enter their email addresses on your website to claim their free gift, make sure they sign up to your email list at the same time.

This is important because it gives you the ability to stay in touch. Email marketing is the single most powerful method to communicate with your customers and if done right, builds strong loyalty.

At a minimum email your customers when you have a new blog post or announcements like upcoming events or promotions. Take time to think of monthly offers to keep customers returning to your store.

Regular offers and events keep people coming back and make you their preferred provider. Once you become their go to guy they’ll return even when there isn’t a deal and tell their friends about you, too.

.

Your website blog

A blog builds your credibility by demonstrating you are an expert in your niche.

If you have a regularly updated blog that is well promoted by social media you can drive a ton of free traffic to your website on a regular basis and help your website SEO too.

Post stories, promotions, advice, or information once a week. Include lots of photos to keep it interesting. Include calls to action in your blog encouraging customers to enter their email address to get your free gift. The tone should be chatty, entertaining and informative.

A blog may seem like a lot of work, but it’s a powerful tool for your business and a traffic magnet to your site.

.

Facebook ads

Run facebook ‘like’ and ‘opt-in’ ads. This encourages more people in your target market to get to know you and claim your free gift.

.

Social Media

• LinkedIn
  Great for forging business to business relationships. This is especially important if you have a business that works with other businesses or sells to other businesses. Share your expertise weekly via blog posts, industry and company insights.

.

• Youtube
  Posting videos about your business, products or services on youtube is great to get your business noticed. Hashtag your videos and include a link back to your website. Having a video on your homepage hugely increases the number of people who are willing to enter their email address to claim their free gift, builds trust and helps with your SEO too.

.

• Facebook
  Here you can finely target your audience, easily and effectively reaching out to them. Experiment with posting pictures, memes, videos, text, offers and links to your blog posts to gauge the response from your fans. Posting 1-2 times per day with hashtags works well for most niches. Remember to like other pages / groups in your niche, making the effort to comment and like their posts.

.

• Google+
  There aren’t a lot of businesses on Google+ yet, but there are a lot of people, which makes it easier for you to stand out in the crowd. Google+ also has thousands of niche specific communities you can join to engage directly with people who have already expressed interest in your type of service. The advantage of Google+ is that Google loves itself so your posts help your website rank higher in Google search! On Google+ you ‘+1’ which is essentially the same as ‘liking’ on facebook. Posting 1-2 times per day with text, images, memes, videos is a good way to test the response from your audience.

.

• Twitter
  Post short excerpts of text, retweet relevant tweets, follow like-minded people and businesses and engage with them. Twitter is generally used as a ‘microblog’ where you post content many times a day.

.

• Pinterest
  Post pictures with links back to your opt in page on your website. Include hashtags for each image. Pinterest is especially good for visual products or niches where you can put your message into pictures. Usually posting several times of day works well.

.

• Tumblr
  Especially relevant for travel or tourism related businesses and visual niches. A huge network of travel bloggers congregate here. Building a following on Tumblr in these niches can happen quite rapidly when you post pictures with hashtags every day. Reblog related content, and use it as a place for people to ask questions and post their answers publicly so others can learn as well.

.

• Instagram
  Any business can turn visual with Instagram. An easy to use, informal platform where you post pictures from every aspect of your business. You still have to focus on how you want your brand to come across, but because of it’s informal nature you can post more frequently with broader content. Very similar to Pinterest but much easier to gain a large following with hashtags.

.

Effectively managing your business reviews and ratings

You need to know what platforms people are reviewing your business on: Facebook, Google, TripAdvisor, Foursquare or something else?

If you are in the hospitality or tourism industry you already know how TripAdvisor can make or break a business based on good or bad reviews.

Encourage your good clients to leave reviews and respond to reviews that have genuine complaints to let people know you have come up with a solution, or addressed their concerns.

If people are genuinely incorrect in their review don’t be afraid to let them know in a professional, courteous way.

 

This list above will really get you started, but for us… and other pro marketers… we use a more comprehensive system to really cut down on time spent on social media and systemise the posting of our online messages so that we only need to check in daily. However most of our work is done weekly or even monthly. That’s more of an advanced tool that big time marketers use. These days it’s easy for us because we have tested different types of posts and ads and know what works which cuts down our guesswork and legwork.

We’ve made this advanced social media posting plan available for our mentoring members but it’s generally only for the serious players. If you’re pretty serious about ramping up this skill then you’re more than welcome to join our private mentoring group, not a problem. But for now…

.

Would you like some one-on-one hand holding by Deb, Andrej and Karen? Click here to find out how to register for our mentoring program for just $97 per month.

.

Step 5
Turn customers into raving fans who will advertise your business for you

Once you get the customer into your store you need to over deliver on your promises or offer.

If a customer has a great experience they are more likely to come back and tell their friends about how awesome you are. This is powerful marketing; word of mouth advertising whether in person or via social media can generate a real buzz.

Encourage your customers to share your message. Serious marketers use automated systems to do this so it happens without you even having to do anything.

Run competitions for customers to win a prize for submitting the best testimonial for use on your website. Video testimonials are best because people see evidence that someone has valued their experience so much that they’ve shared their positive result.

 

Step 6
Test and fine tune for your niche to maximise profit

Initially you’ll spend time setting up your profiles and learning about posting to represent your business the right away.

You’ll quickly get the hang of managing the daily and weekly tasks to ensure your online presence is attracting new customers and soon it’ll be easy to systemize to free up your time.

Once you have everything running seamlessly, look at your statistics and see what’s working best for your business. Each niche is different, so your results will always differ from your neighbor.

If your website is set up correctly, it’s really straightforward to check where your website traffic is coming from and which of your marketing platforms are performing best.

20% of your efforts are going to get you 80% of your results. By testing and measuring you can identify what is working best and cut out the rest, saving time and money.

Test your headlines on your website, your post engagement on social media, and how many customers you get from each promotion. We provide detailed step by step way to do this for our members.

The beauty of marketing online is that everything you do has a measurable result, so you aren’t left wondering where your extra customers have come from.

Systemizing your approach is the key; we use automated software that massively cuts down our time spent to just a couple of hours a week.

We film our videos during moments of inspiration, so our messages are always authentic and not forced.

Our blog posts are the same, whenever we get the urge to share something we write it down in the moment, rather than laboring over a post that we might not be in the right head-space for.

Images flow naturally because everything we see that inspires us we take a photo of! This includes life inside our business and also traveling and other activities we do. The photo may or may not then be used online; either way it makes a great memory for us and when it doubles as a visual aid for our business it’s the icing on the cake.

 

Here’s the easy way to do it…

So there you have it… The 6 key areas that really put us on the map as a successful business, and more importantly… turned on the money tap!

But if all of the above seems a bit too overwhelming, there is an easier way. For just $97 per month you get access to our mentoring program to guide you in detail every step of the way.

Plus you get access to our team via email and phone to answer your questions, make suggestions, and point you in the right direction. To get access to our guidance to put these steps into place, systemize your online presence and find out more about what the mentoring program covers, click here.

Good luck!

Kind regards

Andrej, Karen and Deb[/vc_column_text][/vc_column][/vc_row]