How To Turn Your Business Into A Magnet
For Hungry And Motivated Clients Who
Happily Throw Money Your Way
You’re about to discover the 6 critical components
that increased our business profit 412%
in 3 months starting from scratch
– now it’s your turn!
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Thanks for coming to this page. Smart move!
Why?
We have put together this website to guide you through the process we used to increase our business profit by 412% in 3 months.
We’ve included all the steps, resources, hints and tips that we discovered along the way.
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This system has not only increased our profit. We’ve gained credibility, and gotten a huge following of raving fans who love what we do so share our message with their friends! You too can take advantage of these benefits in your small business when you ramp up your online presence.
So, we’re about to roll up our sleeves and reveal the secrets behind the success of our businesses. We increased our profits so rapidly because of a simple system.
There are 6 steps to creating a successful online presence, harnessing the power of social media and using your website to drive more customers through your door.
We’re not taking away from all the other critical components that make up a holistically successful business. These are important too, but amongst the 1001 things you can learn about the online world and marketing your business, we’ve identified 6 key components that are responsible for our MASSIVE and RAPID success.
We just know that when you master these 6 components, then you too can enjoy the financial rewards that will follow, and free up more time to do the things you really love.
The six basic steps to building a powerful online presence that attracts raving fans are:
- Define what sets your business apart
- Create an online presence optimised for offline success
- Know what makes your prospects tick
- Build relationship with your customers
- Turn customers into raving fans who will advertise your business for you
- Test and fine tune to maximise profit
- What keeps them awake night?
- What are they afraid of?
- What are they angry about? Who are they angry at?
- What are their top 3 daily frustrations?
- What are trends are occurring and will occur in their businesses or lives?
- What do they secretly, ardently desire most?
- Is there a built in bias to the way they make decisions? (Example: engineers = analytical)
- Do they have their own language and lingo?
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| Would you like some one-on-one hand holding by Deb, Andrej and Karen? Click here to find out how to register for our mentoring program for just $97 per month. |
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Step 1
Define what sets your business apart
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Coming up with a clear message for your business that is consistent throughout your local business premises, offline marketing and online web presence is the first key to a successful business profit improvement strategy.
What is your Unique Selling Proposition?
Defining your unique selling proposition (USP) is the most critical aspect of taking your business online. Your USP tells customers, in a nutshell, what makes your business different and why they should buy from you.
You need people to understand in an instant what you’re all about and how you stand out.
A good way to start with this is to brainstorm at least 20 points you can think of about your business. You want to find the essence of your message and refine it down to a simple sentence that instantly lets your prospects and customers understand what you do and how you’re different.
You then need to pick out the most important part of what you do that’s unique and make it into a short and snappy sentence or phrase.
Some examples are:
Saltwater Aquarium Advice – Andrej is a scientist who studied marine biology at university so his USP is the ‘Saltwater Scientist’. His story goes on to tell people that even a scientist can fail with saltwater aquarium keeping if they aren’t applying scientific principals, and when he used his background he succeeded.
Bamboo Lounge – is a training restaurant that trains local ethnic minority tribes people to make western food and drinks, and speak English. When they arrive they have no English at all and no experience at all in cooking; many have never even seen a sandwich before let alone made one. So the USP is ‘Using pizza to empower the local community’. It’s short and sharp, arouses interest, and let’s people know instantly that this is more than just a typical restaurant and they usually want to learn more.
Your story
This elaborates on your USP. Defining your unique selling proposition is great for gaining interest in what you’re doing and being really to-the-point about what you’re all about.
Your story can then expand on this; once you have your prospects interest, you can wow them with more details about what makes your business outstanding. It also adds personal interest to your business and introduces you as a real person who your customer can get to know.
A written version of your story – who you are, why you do what you do, why you believe in your business, how you ended up in this type of business and what you’ve done to make it special is a great way to relate to customers and gain their trust and respect.
Give something away for free
This might sound counter-intuitive; after all, aren’t you trying to make more profit? Not give it away?
We’ve found that the best way to get prospective customers ‘hooked’ on your message, USP and story is to have them follow you.
Hands down the easiest way to get people to follow you more closely is to give them something they want. When you understand what your target market is passionate about, it should be easy to come up with something small yet sought after to give away as a ‘lead magnet’.
The term lead magnet refers to something that attracts people and makes them want to learn more about your business.
If you give away something that is valuable to your customer in return for their email address, then you can view this as a mutual exchange.
For local businesses, the best thing to use as a free product is something that draws the customer into your store or office. It could be a free 15 minute consultation, a 2 for 1 freshly squeezed fruit juice, a free kids ice-cream, a discount on a certain type of clothing, a free oil change when purchasing oil, a free styling recommendation with a haircut, or anything that is relevant to your niche that is low cost and also has value and benefit to your customer.
For information services, the best type of thing to use as a free product is something that’s downloadable or a free information page on your website. This is because this way your free gift is something you only need to create or purchase once, and it can be re-used over and over again for all customers who visit your site.
Plan or update your logo and background photos
If you already have a great logo that accurately represents your business, then you are one step ahead. Your logo and header need to be consistent across your entire online and offline business presence.
You need to have a professionally designed logo and a background / header image for all social media platforms and your website.
If you don’t already have a header image, it’s easy and cheap to get one made for you. Your header will need to be used on all your different social media platforms, and potentially your website as well.
With a logo you need to take a little more care to make sure the logo you choose is simple, easily recognisable, and represents your business in line with your USP and story. You can use google to find a local provider for this, or if you prefer we can match you with a trusted designer who will work with you personally; email us on support@amplifybusinessprofit.com for details.
It’s key to come up with these 4 things before setting up your online presence, because these are the critical points that you will base your profile around.
Step 2
Create an online presence optimised for offline success
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Online presence is a broad term so let’s define exactly what we mean when we say “you need a great online presence”.
The Components Of A Great Online Presence
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1. Simple, slick and eye-catching website
Your website needs to clearly define what your unique selling proposition is and why customers should choose you above your competition. Most importantly, lets people know how you are a specialist in your niche.
Your website needs to stand out from the crowd and clearly direct people to take the action you want them to; purchase your products/services, come in to your shop or make an appointment.
It is imperative your website gathers details of the people who visit your site. At the very least, you should have an area on your homepage where your customers can enter their name and email address in return for your free gift. We use Aweber for this and you can sign up with them for just $1. (www.Aweber.com).
Your website should be designed primarily to support your offline local business; therefore give plenty of relevant information about your expertise, skills as well as products and services.
If you make a claim include appropriate proof, include as many testimonials (preferably video) as you can.
Ideally your website will address a problem your customers are having, then proceed to solve it using your products/services and expertise.
Every page should be quick to load, easy to read and navigate and preferably have a single purpose or “call to action”. A call to action is what you want your visitor to do, for example buy something or leave their name and email to get the result you desire.
All calls to action should be “above the fold”, this means be visible on the top third of the page so will be immediately obvious when your prospective client opens the page.
The ‘copy’ (internet speak for writing) of the website is very important and ideally will have your product/service solving a problem your customers are having. It needs to be full of benefits but not over-hyped.
Your website should also have a blog, where you can post free information, articles, stories about what’s going on in your business.
Here is your chance to finally tell the world exactly why you stand out from the crowd.
2. Effective and engaging social media
You need to create profiles on each of the following platforms for optimum customer reach.
Facebook is the big one because it has so much reach and great new tools for businesses to use to get their message across to the marketplace. You can finely target your audience, easily and effectively reaching out to whoever you want.
Pinterest is the relatively new kid on the block that is based around sharing and pinning photos; this is a great platform if you have visual products or can put your message into pictures. The reason Pinterest can be so powerful is that when you upload photos you can link them to a specific page on your website, then when people share your pictures anywhere online they also share the link to your website thereby increasing your site traffic.
Google+ is Google’s answer to Facebook. When posting you can easily duplicate the content you put on Facebook which saves tons of time! Currently, there aren’t a lot of businesses on Google+ but there are a lot of people, which makes it easier for you to stand out in the crowd. Google+ also has thousands and thousands of niche specific communities you can join to engage directly with people who have already expressed interest in your type of service. Also, Google loves itself so the more you post on Google+ the higher your website goes in Google search results!
Youtube is for posting videos online. Videos are probably the best online tool to get your business message to the masses. They help massively with your search engine optimisation as videos rank higher than pictures and text. Having a video on your homepage hugely increases the number of people who are willing to enter their email address to claim their free gift, and builds trust.
Twitter is another huge platform that now you can even advertise your business through. Lots of people use and love Twitter so it is a good idea to start posting regularly and following other people in your niche. Twitter is generally used as a ‘microblog’ where you post content many times a day, thereby increasing interaction with your fans.
LinkedIn is great for forging business to business relationships and connections. This is especially important if you have a business that works with other businesses or sells to other businesses. LinkedIn also helps you to be seen as an expert in your niche if you regularly post about your niche.
Tumblr is excellent for travel or tourism related businesses and some other visual niches. A huge network of travel bloggers congregate here and share and comment on each other’s posts and photos. Building a following on Tumblr in these niches can happen quite rapidly when you post every day.
There are hundreds more social media platforms you can use and some will perform better than others depending on your business niche and the demographics of your target audience. We suggest you start with these; best performing ones, and then if you want to branch out and then try others.
Step 3
Know what makes your prospects tick
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Before you even write a single word on your website or social media you must know what makes the buyers you are targeting tick.
In other words forget about what you’re selling for a moment and think about who is doing the buying.
In fact, we’ll go even further and say you need to become your client.
Because no matter how captivating your posts are, if your client has fears, doubts or hesitations which you haven’t overcome in your message, then you won’t get the sale.
The appeal to a buyer’s emotions is the missing ingredient in so much standard advertising you see online and off. They are leaving a lot of money on the table by not understanding that people buy with their emotions and justify it with their logic.
You need to get into the mind of your clients, know what they’re thinking, and feel what they’re feeling. Here are some very good questions that will help you do just that:
Don’t make the mistake of breezing over the list above! It’s far too important!
Knowing the answers to these questions is 80% of the battle. It’ll help lay the foundation for everything you write and keep you on track for your posting on social media and your website.
Reaching new customers is actually easy when you know how to speak their language and effectively use your online presence.
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| Would you like some one-on-one hand holding by Deb, Andrej and Karen? Click here to find out how to register for our mentoring program for just $97 per month. |
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Step 4
Build relationship with customers
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Engaging your customers is your main goal of posting content online and should include regular calls to action for the customer to claim your free gift and come into your store.
Optimum ways to post to the various platforms are:
Email marketing
When your customers enter their email addresses on your website to claim their free gift, they are signing up to your email list at the same time.
This is important as it gives you the ability to stay in touch with them. Email marketing is the single most powerful method to communicate with your customers and if done right, builds strong loyalty.
You should at minimum be emailing your customers when you have a new blog post or any new announcements about your business such as upcoming special events or promotions. You should take the time to think of monthly offers to keep customers returning to your store.
Regular offers and special events keep people coming back and make you their preferred provide. Once you become their go to guy they’ll return even when there isn’t a deal and they’ll tell their friends about you, too.
Your website blog
A blog is a great way to build credibility online and demonstrate to people you are an expert in your niche.
It is also a great way to drive traffic to your website. If you have a blog that is well promoted by social media you can drive a ton of fresh (and free) traffic to your website on a regular basis.
As blogs have regularly updated content they are good for your website search engine optimisation (SEO) too.
Posting articles, stories, promotions, advice, or any relevant information once a week. Include lots of photos to keep it interesting. The tone should be chatty, entertaining and informative.
You can also include calls to action in each blog post whereby you encourage customers to enter their email address to get your free gift.
A blog may seem like a lot of work, but it can be a great tool for your business and a traffic magnet to your site.
LinkedIn
Here you share your expertise weekly. Industry and company insights should compose the majority of the content you post on LinkedIn. The information you post will increase your credibility as an expert in your niche. Blog posts can be shared here; informative articles are what LinkedIn users respond well to.
Facebook ads
To really reach out to a much larger market share you need to run facebook ‘like’ ads. This encourages people in your target market to ‘like’ your page and then exposes them to all of your posts, encouraging them to claim their free gift and come into your store.
You should also be running opt-in ads. This directs people straight to your opt-in page to claim your free gifts.
Youtube
Posting relevant videos about your business, products or services on youtube is a great way to get your business noticed. Hashtag your videos and include a link back to your website.
All other social media platforms should be posted on daily or several times a day (during weekday work hours). Some quick tips to follow are:
Facebook
You get the best response from customers when posting pictures, and even better are pictures with text on them, combining your message and an image together.
Once a week or fortnight you can post an offer for people to claim you free gift with a link to your opt-in* page where they can sign up for the gift. Also share your blog posts here with a link back to the blog. Posting general advice or videos about your niche is also well-received by facebook users. Remember to use hashtags** in your posts.
You should like other pages in your niche and make the effort to comment and like their posts. This will slowly but surely raise your profile on facebook as people will see your business page popping up regularly when you do this.
Joining facebook groups in your niche is another great way to reach more customers.
*your opt-in page is the page on your website (usually your homepage) where customers can enter their email address in return for your free gift.
**when you hashtag your post it is including a keyword (which is a word people might search for in a search engine) with a # in front. For example, for Amplify, we always use the hashtag #AmplifyBusinessProfit and then any other hashtags relevant to your post such as #seotips or #localbusiness or #howtoblog.
Google+
Follow the same posting, commenting and liking principles as facebook, sharing your blog posts, images and free advice. On Google+ instead of ‘like’ someones post you ‘+1’ – this is essentially the same thing. You should also post regular content to communities that are related to your niche. These communities often have thousands of members that use them as message boards to ask questions, find new information and engage with people in related fields.
Twitter
Post short excerpts of text, although twitter has recently introduced the ability to post images so this may change in future. You should also Retweet people who post relevant information, follow like minded people and businesses and engage with them regularly and use advanced search to find people you aren’t already following who are posting relevant content.
Pinterest
Post pictures with links back to your opt in page on your website. Include hashtags for each image.
Tumblr
Post pictures with hashtags and links back to your opt in page. Follow like minded people, reblog related content, ask customers for submissions, use it as a place for people to ask questions and post their answers publicly so others can learn as well.
This list above will really get you started, but for us… and other pro marketers… we use a more comprehensive system to really cut down on time spent on social media and systemise the posting of our online messages so that we only need to check in daily. However most of our work is done weekly or even monthly. That’s more of an advanced tool that big time marketers use. These days it’s easy for us because we have tested different types of posts and ads and know what works which cuts down our guesswork and legwork.
We’ve made this advanced social media posting plan available for our mentoring members but it’s generally only for the serious players. If you’re pretty serious about ramping up this skill then you’re more than welcome to join our private mentoring group, not a problem. But for now…
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| Would you like some one-on-one hand holding by Deb, Andrej and Karen? Click here to find out how to register for our mentoring program for just $97 per month. |
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Step 5
Turn customers into raving fans who will advertise your business for you
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Once you get the customer into your store you need to over deliver on your promises or offer.
If a customer has a great experience they are not only more likely to come back, they will also tell their friends about how great you are.
This is where your marketing becomes even more powerful as word of mouth advertising can generate a buzz that’s so much more personal than online marketing.
You can also encourage your customers to share your message with their friends, which has the same effect as word of mouth advertising. Serious marketers use automated systems to do this so it happens without you even having to do anything.
You can even run competitions for customers to win a good prize for submitting the best testimonial for use on your website.
A testimonial is when a customer vouches for you by sharing their experience with your business. Perhaps they have a story where you have helped their lives or solved a problem for them. Usually in this case they are eager to tell their friends about it and will also be happy to give you something in writing or in video to say this.
Video testimonials are the best because customers who don’t know you can see real evidence that someone has enjoyed their experience with you so much that they have taken the time to record and share their positive result.
Effectively managing your business reviews and ratings
You also need to make sure you manage your reviews.
These days what people have said about you online is very important, you need to know where you are being reviewed and what is being said about you.
People are starting to care more and more about what people think about things online. Online is becoming our entire world!
If you are in the hospitality or tourism industry obviously you know about TripAdvisor and how it can make or break a business based on great reviews or bad reviews.
You need to know what platforms people are reviewing your business on: Facebook, Google, TripAdvisor, Foursquare or something else?
Online reviews need to be closely monitored and managed, after all this is your reputation we are talking about; encourage your good clients to leave reviews and respond to reviews that have genuine complaints and let people know you have actioned a solution, or changed a system to address their concerns.
If people are genuinely incorrect in their review don’t be afraid to let them know that; in a professional, courteous way of course. We have had people attracted to come into our local business solely based on our great responses to bad reviews!
Step 6
Test and fine tune for your niche to maximise profit
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Initially you’ll need to spend a good deal of time setting up your profiles to represent your business the right away.
You’ll quickly get the hang of managing the daily and weekly tasks to keep your online presence attracting new customers. It will soon be easy to systemise and will require little extra time from you.
Once you have everything running seamlessly, you can begin to look at your statistics and see what is working best for your business.
Each niche is different and no two target markets are the same, so your results will always differ from your neighbour.
If your website is set up correctly, it is very straightforward for you to check in and see where your website traffic is coming from and therefore which of your marketing platforms is performing the best.
It’s at this point that you can make the decision to focus on the marketing method that is working best for your business; for some businesses they may choose to eliminate some social media platforms if they aren’t getting results from them.
The Pareto 80:20 principle is so true for this step. 20% of your efforts are going to get you 80% of your results. So by testing and measuring the right way you can identify what is working best and cut out the rest saving you even more time and money.
It’s important to test your headlines on your website, your post engagement on social media, and how many customers you get from each promotion. We provide detailed step by step way to do this for our members.
The beauty of marketing online is that everything you do has a tangible and measurable result, so you aren’t left wondering where your extra customers have come from.
It will quickly become apparent to you that if you post a video and get 10 customers commenting versus posting an image and get 100 comments, that your target market prefers images.
Likewise, if you send out 2 separate emails with the same text inside the message but different subject lines, it will be very easy to see which style your customer prefers as you will know exactly how many people open each one when using our system.
Systemising your approach is the key; we use automated software that massively cuts down our time spent to just an hour or so a week; then we have free time to monitor comments or questions daily and respond, as well as comment and like other peoples posts to gain more exposure.
We film our videos during ‘moments of inspiration’, so our messages are always authentic and not forced.
Our blog posts are the same, whenever we get the urge to share something we write it down in the moment, rather than labouring over a post that we might not be in the right headspace for.
Images flow naturally because everything we see that inspires us we take a photo of! This includes life inside our business and also travelling and other activities we do. The photo may or may not then be used online; either way it makes a great memory for us and when it doubles as a visual aid for our business it’s the icing on the cake.
Here’s the easy way to do it…
So there you have it… The 6 key areas that really put us on the map as a successful business, and more importantly… turned on the money tap!
But if all of the above seems a little too hard, there is an easier way. For just $97 per month you get access to our mentoring program to guide you in detail every step of the way.
Plus you get access to our team via email and phone to answer your questions, make suggestions, and point you in the right direction. To get access to our guidance to put these steps into place, systemise your online presence and find out more about what the mentoring program covers, click here.
Good luck!
Kind regards
Andrej, Karen and Deb